PUTTING PERSONALIZATION TO WORK IN MUSEUMS
What's the value of creating a great system for people to self-identify relative to your institution? It's not just a confidence-builder or a data-collector. It's a way to drive custom content to visitors, to highlight things of particular value to them, and to connect them to others in a contextualized way. Finally, it’s a starting point for developing institutional relationships with individual visitors to mutual benefit. Personalization is a getting-to-know-you activity, and as such, an entry point to new social behaviors and experiences.
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